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Post by mdshamolahmed03 on Feb 20, 2024 4:25:04 GMT
I’ve spent more than 20 years in marketing, but I’ve spent even more time online. As a kid, as soon as my family got dial-up, I spent ten hours a day on message boards and online video games. The internet was basically my life. though, the internet had little to do with my job. I worked at a traditional agency, with clients like Xerox and Aetna, and we took a mostly analog approach. Campaigns were usually direct mail, supported by TV, radio and Iran WhatsApp Number Data telemarketing. It sounds comical now, but back then, digital marketing was a nice-to-have. That job gave me a unique perspective on what the internet did to marketing. I saw the industry before its digital transformation — and then, when I founded my own agency in 2010, I saw the after. Or, maybe more accurately, the aftershocks. Marketing is still riding out those aftershocks. When brands moved online, it upended a complex web of industry-wide norms, and we don’t have new ones yet. Instead, we have a murky mess — at least temporarily. Inside a (mostly) analog agency, circa 2003 I cut my teeth in marketing working on direct mail campaigns. If that sounds irrelevant to you — not so fast. These were direct response campaigns, which are still ubiquitous today.
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