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Post by account_disabled on Jan 27, 2024 5:10:55 GMT
Searchers want to know how to make cold brew coffee not buy brewing equipment. But what about keywords like manual burr coffee grinder? Should you use a blog post or display a page listing the grinder products you sell? Example of shopping mall site category page Given that your goal is probably to sell more coffee grinders your instinct would probably be to create a category page that contains all the coffee grinders you want to sell. In fact this is the wrong move because this kind of content does not match what the searcher wants to see which is the search intent . How do we know? If you look at the top-ranking pages for this keyword in Google they are all blog Phone Number List posts about the best coffee grinders. Google understands user intent better than anyone so top results for keywords usually mean they better satisfy the user’s search intent. If you want to have the highest chance of ranking you should create the same type of content as your top-ranking pages. You can view the top results in Keywords Explorer by clicking on the SERP drop-down button. in Ahrefs Keywords Explorer From here you can analyze what we call the Cs of search intent to understand how to best target keywords Content type Content format Content angle . Content type Content types typically fall into one of five categories blog product category landing page or video. . Content format The content format is mainly suitable for informational content.
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